Designboom: 17 artists & designers reimagine the iconic Dior medallion chair
When fashion house Dior set up its first boutique on 30 avenue Montaigne in Paris, 1946, it was characterized by simple and modern interiors but with classical features. Founder Christian Dior believed essential french aesthetics resided in the palace of Versailles, and adored especially the oval-backed medallion chair said to have been used by Louis the 16th, featuring it frequently in boutiques and fashion shows. The chair became an icon of the Maison, later appearing as a visual element for perfume bottles and advertisements.